Walt Truelson, Founder

One World Trade Center
121 SW Salmon Street
Suite 1100
Portland, OR 97204


“Walt’s firm managed the creation of a comprehensive business development plan for us. Once completed, he assumed a senior management role with us, directing all of our sales and marketing efforts. I have learned a great deal from Walt about the entire business development process. Walt and his firm are the best in their field”.

Ed Obuchowski
President/CEO, Bank of San Francisco
San Francisco, CA

“Truelson Associates served as our outsourced marketing department for seven years. They played a major role in our growth and success during that time. Their efforts included Walt serving as Sales/Marketing Manager for us, as well as his firm handling all of our marketing efforts (advertising, printed materials, direct mail programs, annual reports, etc.)."

Tom Hawker
Former President/CEO, County Bank
Merced, CA

“Walt Truelson and Truelson Associates assisted our bank for some four years. Walt served as part of our senior management team during that time, adding immeasurably to the success of our commercial business development program”. After my retirement, Walt and I teamed up to provide board development assistance to community banks for a period of time. I have the greatest respect for Walt and his business acumen”.

Herb Foster
Former Chairman/CEO, Civic Bank of Commerce
Oakland, CA