Walt Truelson, Founder
wt@truelsonassociates.com

One World Trade Center
121 SW Salmon Street
Suite 1100
Portland, OR 97204

Publications

Following is a series of whitepapers we've developed for community banks:

Business Development For Banks: What Really Works
Whitepaper / Issue 1

The Board Development Scorecard
Whitepaper / Issue 2

Expanding The Existing Customer Base Through Cross Selling
Whitepaper / Issue 3

Employees – The Forgotten Market Segment
Whitepaper / Issue 4

Winning The Commercial Sales Game
Whitepaper / Issue 5

The Sales Process (Part 1)
Whitepaper / Issue 6

The Sales Process (Part 2)
Whitepaper / Issue 7

The Sales Process (Part 3)
Whitepaper / Issue 8